BFCU Rebranding

The Board of Directors has always been looking for new paths to grow the credit union.  As you know, what was once a very exclusive and relatively small credit union that served only the members of the Boston Fire Department has grown significantly over the past 25 years.  This growth has allowed the credit union to expand its products and services and become a full-service financial institution offering a complete suite of financial services that allows our members one stop access for all their needs.

Part of the growth model has been to add additional groups to the credit union’s field of membership.  This started with family members of the BFD, expanded to members of the PFFM, then to the BPD, EMS, Massachusetts State Police, Suffolk County Sheriffs and finally to first responders throughout the Commonwealth of MA.  BFCU needs to capitalize on the growth opportunities that these new groups provide in order to continue our growth and be able to afford to expand and improve our services.

It is for this reason that the subject of rebranding has come into our boardroom over the past several years.  There is a great deal of reverence and respect for the name Boston Firefighters Credit Union and the storied history of both the Boston Fire Department and the credit union itself.  However, at this time, pending membership and regulatory approval, the board is looking to rename the credit union with a more inclusive title that continues to respect and speak to our heritage but also welcomes new members from our expanded membership.  The service that our members have come to expect will not change. The employees who have worked hard over the years to service you will not change.  The focus on serving those who have chosen a life of service to their communities will not change. 

We are simply seeking to employ a new marketing strategy which demonstrates our openness to our new fields of membership and our desire to provide these firefighters, police officers, EMTs and sheriffs with the same quality products and services that you have come to expect.